28 May, 2009

Airtel 16 Mbps Broadband Ad Review

Now this ad has been doing the rounds for quite some time now...

...so I just thought of reviewing it!

The ad starts off with sort of a rush. I mean there are 7 different scenes shown in the first 10 seconds!

The ad catches the viewer's attention right from the start, thanks to the 'They say we are impatient' one-liner. All across the ad, there are dialogues which attract appreciation. Hats off to the screenplay and concept. The intent of the ad remains kind of a mystery till the end. And this is one of my personal favourites!

I am neither a reviewer nor a critic. But I think there is a drawback in this ad. I feel this drawback may even affect sales and marketing of this company.

The drawback goes as follows:

  1. First of all, have a look at the ad again.
  2. Observe the narration and the text....
  3. You will notice that '...with up to 16 Mbps of speed' has not been narrated.
I feel this is a drawback because the high 16 Mbps of speed has actually not been emphasised on. Had it been said with a lot of enthusiasm, perhaps Airtel Broadband could get more marketing and sales profits.

Anyway, this is my analysis of the nuances of this ad....

Now, what do you think about this ad? Do you agree with my perspective?